Turn complex technology into messaging buyers understand
Many B2B tech companies build impressive products, but struggle to explain why they matter to customers.
I help founders translate their technology into clear positioning and messaging that resonates with buyers and supports sales.
With experience across global brands and tech startups, I bring structured product marketing and positioning to companies building complex products.
You might have a positioning problem if:
Prospects have a hard time understanding what your product does
Your product has a strong scientific backing, but the technology is complex and hard to explain
Your website describes product features but not why they matter to buyers
Most projects start with a short conversation about your product and the challenges you’re seeing in the market.
From there I typically work with founders, product leaders, and sales teams to clarify positioning and messaging, then translate that into materials the team can use.
No big retainer commitment required — many engagements start as focused strategy projects.
What it’s like to work together
Is This Right For You?
If you're a CEO or founder who knows marketing should be a revenue driver, not a cost center, I’m your solution. I work with:
Tech companies between $1M - $20M ARR
Businesses without a full-time CMO
PE-backed organizations needing senior oversight
Teams selling software/ hardware/ accessories to enterprise buyers
Companies where the technology is strong but the messaging isn’t clear
How I Help
The Marketing Audit
Ninety minutes. We go through your current positioning, your website, your sales deck, your target customer. I tell you what's landing, what's losing you deals, and what to fix close more deals.
Go-To-Market Roadmap
Launching something new, moving upmarket, or trying to get marketing and sales telling the same story? I build the strategy that connects your marketing to pipeline with a 90-day plan your team can execute.
Fractional CMO
When marketing needs an owner and a full-time hire doesn't make sense yet, I step in part-time as your CMO. I run the whole function: strategy, positioning, demand gen, content, sales alignment.
My Expertise
I’ve spent more than 20 years helping companies grow — from global brands like Mars and P&G to startups building complex technology.
Across those companies, the same challenge shows up again and again: strong products that are difficult for customers to understand.
Today I work with B2B technology companies as a Fractional CMO, helping founders clarify positioning, define messaging, and build go-to-market strategies that connect technical products to buyer needs.
How I Approach Marketing
I start by understanding your business — where you’re trying to go, what marketing you’re already doing, and how it’s actually performing.
Once we’re aligned on the goals, I move into a simple six-step process. It’s not rigid. Every company is different. But this framework keeps us focused on the things that actually move revenue.
Here’s how I typically approach marketing:
Audit — Review current marketing efforts and what they’re producing.
Prioritize — Focus on the initiatives most likely to impact revenue.
Refine — Clarify the value proposition and messaging.
Plan & Execute — Build the strategy and launch the right channels.
Create SOPs — Put systems, dashboards, and AI tools in place.
Optimize — Review performance regularly and cut what isn’t working.
20+ Years of Fortune 500 and Startup Expertise, Instantly Added to Your Team
OUTCOMES I’VE DELIVERED FOR MY CLIENTS
465%
average increase in annual recurring revenue (ARR)
#5
on the Inc. 5000 Fastest-Growing Private Companies
30%
increase in customer aquisition
137%
growth in marketing-qualified leads
Why Work With Me
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Expertise you Need
Don’t leave your company’s growth in the hands of junior marketers or agencies. Get 20+ years of experience and a track record of startup growth.
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Cost you Can Afford
Most startups don’t need a full-time CMO I provide strategic thinking and executional support so you can reinvest the savings back into your business.
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Measurable Results
Every initiative is tied to clear goals and KPIs. I take ownership of the marketing department, ensuring every dollar is tracked, optimized, and driving real business impact.
IS THIS RIGHT FOR YOU?
Why Not Hire Full-Time?
Resources
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![A woman with long dark hair in a professional setting looking at the camera, with a promotional poster for a blog post titled 'What is a Fractional CMO?' on her left side.]()
What is a Fractional CMO?
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![Green background with laptop and notebook]()
The 5 Biggest Marketing Decisions for Small Businesses
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![$100 bill on fire]()
Why Startups Waste Money on Marketing
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![A laptop keyboard, a stack of twenty dollar bills, and a white sheet of paper with black text about marketing and cash.]()
Series A Gives You Cash, Not Clarity
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![Blog post titled "10 Things I Learned as a Marketing Director at a Startup" with a yellow road sign reading "Changes Ahead" in the background.]()
10 Things I Learned as a Marketing Director at a Startup
