Turn complex technology into messaging buyers understand

Many B2B tech companies build impressive products, but struggle to explain why they matter to customers.

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I help founders translate their technology into clear positioning and messaging that resonates with buyers and supports sales.

With experience across global brands and tech startups, I bring structured product marketing and positioning to companies building complex products.

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You might have a positioning problem if:

Prospects have a hard time understanding what your product does
Your product has a strong scientific backing, but the technology is complex and hard to explain
Your website describes product features but not why they matter to buyers

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Most projects start with a short conversation about your product and the challenges you’re seeing in the market.

From there I typically work with founders, product leaders, and sales teams to clarify positioning and messaging, then translate that into materials the team can use.

No big retainer commitment required — many engagements start as focused strategy projects.

Infographic with five sections discussing challenges in startup marketing. The first section shows an outline of a person with the title "Founder-Led Marketing" and notes that CEOs spend time on marketing. The second section has an outline of a bar chart with a dollar sign and heading "Stagnant Growth," mentioning flat or declining revenue. The third section shows a line graph with the heading "Questionable ROI," indicating uncertainty about marketing contributions to revenue. The fourth section depicts a gear icon with the title "Execution-Focused," describing teams prioritizing tasks over strategy. The fifth section features a line graph with the heading "Forecasting Difficulty," noting challenges in predicting pipeline and targets. The last section describes "Reactive Marketing," with disorganized efforts and last-minute changes.

What it’s like to work together

See How I Can Help

Is This Right For You?

If you're a CEO or founder who knows marketing should be a revenue driver, not a cost center, I’m your solution. I work with:

Tech companies between $1M - $20M ARR
Businesses without a full-time CMO
PE-backed organizations needing senior oversight
Teams selling software/ hardware/ accessories to enterprise buyers
Companies where the technology is strong but the messaging isn’t clear

How I Help

The Marketing Audit

Ninety minutes. We go through your current positioning, your website, your sales deck, your target customer. I tell you what's landing, what's losing you deals, and what to fix close more deals.

Go-To-Market Roadmap

Launching something new, moving upmarket, or trying to get marketing and sales telling the same story? I build the strategy that connects your marketing to pipeline with a 90-day plan your team can execute.

Fractional CMO

When marketing needs an owner and a full-time hire doesn't make sense yet, I step in part-time as your CMO. I run the whole function: strategy, positioning, demand gen, content, sales alignment.

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My Expertise

I’ve spent more than 20 years helping companies grow — from global brands like Mars and P&G to startups building complex technology.

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Across those companies, the same challenge shows up again and again: strong products that are difficult for customers to understand.

Today I work with B2B technology companies as a Fractional CMO, helping founders clarify positioning, define messaging, and build go-to-market strategies that connect technical products to buyer needs.

Work with Me

How I Approach Marketing

I start by understanding your business — where you’re trying to go, what marketing you’re already doing, and how it’s actually performing.

Once we’re aligned on the goals, I move into a simple six-step process. It’s not rigid. Every company is different. But this framework keeps us focused on the things that actually move revenue.

Circular flowchart titled 'My Process' showing six steps: 1. Audit Current Marketing, 2. Prioritize, 3. Refine Value Prop, 4. Plan & Execute, 5. Create SOPs, 6. Optimize, with an arrow pointing to 'High ROI Marketing'.

Here’s how I typically approach marketing:

Audit — Review current marketing efforts and what they’re producing.
Prioritize — Focus on the initiatives most likely to impact revenue.
Refine — Clarify the value proposition and messaging.
Plan & Execute — Build the strategy and launch the right channels.
Create SOPs — Put systems, dashboards, and AI tools in place.
Optimize — Review performance regularly and cut what isn’t working.

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20+ Years of Fortune 500 and Startup Expertise, Instantly Added to Your Team

OUTCOMES I’VE DELIVERED FOR MY CLIENTS

465%

average increase in annual recurring revenue (ARR)

#5

on the Inc. 5000 Fastest-Growing Private Companies

30%

increase in customer aquisition

137%

growth in marketing-qualified leads

Why Work With Me

Expertise you Need

Don’t leave your company’s growth in the hands of junior marketers or agencies. Get 20+ years of experience and a track record of startup growth.
Cost you Can Afford

Most startups don’t need a full-time CMO I provide strategic thinking and executional support so you can reinvest the savings back into your business.
Measurable Results

Every initiative is tied to clear goals and KPIs. I take ownership of the marketing department, ensuring every dollar is tracked, optimized, and driving real business impact.