Fractional CMO for Tech Companies
I'm a Fractional CMO who specializes in B2B technology companies with complex products or services. I own the full marketing function: strategy, positioning, demand gen, content, sales alignment. But the thing that makes me useful to companies like yours is that I know how to close the gap between what your product actually does and why someone should care enough to buy it.
Three ways to work with me:
The Marketing Audit
Start here. Figure out exactly what's getting in the way and what to fix first.
Ninety minutes. We go through your current positioning, your website, your sales deck, your target customer. I tell you what's landing, what's losing you deals, and what to fix close more deals.
You'll leave with:
Where your marketing is working against you (and why)
The language your buyers actually use and what you're saying instead
The one or two shifts that would do the most work right now
A clear read on whether the problem is the message, the channel, or both
This isn't a pep talk. It's a real look at what's getting in the way.
Outcome: You know exactly what to fix and in what order
Go-to-Market Roadmap
For when you need a real plan, not a list of tactics.
Launching something new, moving upmarket, or trying to get marketing and sales finally telling the same story. I build the strategy that connects your marketing to pipeline. An actual 90-day plan your team can execute, not a slide deck you file away.
You'll get:
Brand positioning and messaging built around how your specific buyers make decisions
A demand gen strategy with channels that fit your team size and runway
A content strategy that builds credibility and moves buyers, not just fills a calendar
Sales and marketing alignment so your team isn't pulling in two directions
KPIs tied to pipeline and revenue, not vanity metrics
Week-by-week priorities so nothing falls through the cracks
Outcome: A plan your team can run with and that your CEO will actually understand.
Fractional CMO
Marketing leadership without the full-time hire.
When marketing needs an owner and a full-time hire doesn't make sense yet, I step in part-time as your CMO. I'm not a consultant who hands you a deck and disappears. I set the strategy, run point on execution, and stay close enough to adjust when things change.
You'll get:
Brand and positioning that actually reflects what makes you different
Messaging that translates your product for the buyers you're trying to reach, without dumbing it down
Demand gen strategy and campaigns tied to real pipeline
Content that builds trust with buyers over time
Sales and marketing working from the same playbook
Lean processes and AI tools so your small team punches above its weight
The problem is almost never the product. It's that nobody's figured out how to talk about it yet, and without that foundation, demand gen is just expensive noise.
That's the thing I fix first. Then we build everything else on top of it.
Outcome: Consistent marketing progress. Revenue you can trace back to it.